I brought this up last year with one of my first blog posts, and it looks like BioImagene is at it again. It speaks nothing about their actual products/services, but I really think more companies should take a hint from the BioImagene Marketing Department. In an industry that, at least in my opinion, lacks some of the excitement in spreading the word about their newest and best products/services, BioImagene is a real stand-out taking a page out of Apple’s handbook, by creating mystique and hype around product releases, and then following the hype up with grand spectacle unveilings.
I received this today from BioImagene:
What does it mean? I have little if no idea. But that’s the brilliance of it all, because now I want to find out!
You can look at stuff like this and call them “PR stunts” or whatever, but I think there is a certain amount of merit behind a good PR campaign. Look what it has done for Apple. If they sell one iPad they’ve already fooled at least one person 😉
So I look forward to seeing what they have up their sleeve this year at USCAP. I’ll be there, blogging all the way.